of the day, microsoft, apple, and dell, and big premier names started in absolutely awful economic environments. i mean, microsoft in the mid-70s, and same is said of dell, of ple, and yet they grew and thrived to be the giants they are of varying degrees today. >> yep. neil: what do you think is going on under the surface that guys like me in the media miss that as we are pooing the general economy and technology, what are we missing? >> well, you know, my many decades of working with proctor and gamble prior to microsoft give me a clear answer to what you put on the table, namely, if you put a product in front of someone that's truly excited, clear benefits, easyto use, they know how to use i let me tell you, you do create excitement. that's what the free enterprise systems about here in america, and the best products win, and right now, we got some exciting ones on that table. neil: so guys like you and roar, you know, visionaries, and i would throw you certainly in that camp. you don't necessarily overly focus on things ike a fial cliff or europe going to hell in a handbasket. you're aware